Julie Pippert: Using My Words

It's been a little stressful around here lately. My husband's car, which we just invested a couple grand in back in the Spring with hope it could last a couple more years, went kaput. Both of us are working a lot, and let's just say that while we're glad for employment, the dollar doesn't stretch like it used to. Due to emergencies like the car, some of the less pressing "need to dos" for our house keep getting pushed further down the priority list, which is a bit of an issue. You know, life. Life is a little rough around the edges for a lot of us. As adults, we're more or less equipped to deal with it. Age brings perspective, and if you're lucky, a good set of tools and community to lean on while dealing with it. Kids don't have this, though. It's hard to say no to kids about things you once said yes to. It's hard to cut things from their lives that you all once enjoyed. You know it's a good example, and the right thing to do, but ...

This image is from Shelly's Pybop " Content strategy Success in 5 Steps. " It's a really clear visual of the flow and process that I think is crucial. It's very worth studying. This week I've been training nonprofit arts groups in the art of social media. In one section, I discussed "worthy content." I flinched a wee bit as I did so. There's plenty of worthy content out there that barely sees the light, and there's plenty of unworthy content that sees way too much light. Who am I to judge? The consumer of said content. That said, it's subjective. But people want a formula. So there's a book. Ann Hadley & C.C. Chapman wrote a book, Content Rules . In the words of Beth Kanter , The book shares the secrets to creating good content on social channels that engages your audiences. They offer principles, how-to steps and tips, and case studies. My favorite chapter is “Reimagine: Don’t Recycle: Anatomy of Content Circle of Life.” Bet...