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Showing posts from April, 2011

The Curious Case of Delicate Steve (and what it may teach us about PR and pr)

On All Things Considered, Frannie Kelley told a story about a band she learned about from a press release. Except, it turned out, the story was very little to do with the band and very much about the press release. The Band Delicate Steve is a sort of indie instrumental style, based on the clips I've heard. It's mostly upbeat, I think, and reminds me a lot of movie soundtracks. If you like Badly Drawn Boy, I think you'd like this. The band is lead by Steve Marion. Steve is a 23-year old Jersey boy who plays multiple instruments. Steve is currently on tour. But that's not what the press release said. The press release was conceived of by Yale Evelev, who runs the label Luaka Bop, and executed by Chuck Klosterman, former Spin writer, and author of two books ( Fargo Rock City and Killing Yourself to Live: 85% of a True Story ). The Press Release Yale Evelev thinks band bios are boring. Frannie Kelley quotes him as saying : "I've watched how writers write about

There are girls in tech...but there can be more (with your support)

While researching girls in tech topics, I consistently run across these awesome women doing so many things in tech...around the world. For example, while searching Twitter for Girls in Tech (on any given day) I found an international array of people supporting girls in tech in Indonesia, Africa, Asia, Israel and more. I set up Google alerts for the same search and was bombarded. I ran across a great article that explained in Africa, across the continent, young women lead the tech scene . The Silicon Sisters just released a new iOS game, made by women for girls . You've got Girls in Tech with chapters spreading around the US. But then we see a few other sides to the story, too. There are good questions and discussions about inequity, and how to balance the scale, such as Allyson Kapin's Where are the women in tech and social media? There are appalling and bigoted assertions about women being their own worst enemy, with no actual solutions, such as Michael Arrington's Too F

A Great Love Story: The Young and the Chemical

Driving home from school with my girls is what I think of Quality Catchup Time but they probably think of (or will soon) as Suffer the Mom Inquisition. The latter title comes from an inside family joke about Suffer the Mom Love, which is when I give hugs to children and pets because they want and need them even as they pretend they don't. Trust me, I can tell the difference and respect a sincere no but give a smiling "Oh Moooooooommmmm" a good squeeze. While in the van, I ask each girl very specific questions so as to avoid potential monosyllabic responses. My younger daughter has been trying out her storytelling skills and we've been working on the "that's a great story, what a neat imagination" distinction from "that really happened, how interesting." Sometimes it's hard to tell. Such as in the telling of the story/report from the other day: Daughter: Today I have a romantic tale! *giggles* Me: A...romantic tale? Daughter: Yes! *giggles*

In which Hollywood plays the best April Fool's Day joke ever: Hop

Yesterday, after an admirably long run of successfully avoiding April Fool's Day pranks, I got punk'd but good by Hollywood. I went to go see the new movie for kids: Hop . Ha ha Hollywood, you really tricked me with your great cast lineup, all of whom had me totally fooled that they'd never do anything except creative and clever cinema. I was lulled into a false sense of security between that and the Toy Story series. That's the best con, you know: get to know your mark, build a sense of trust and then WHAMMO! I fell for it! You got me with your con of "worthwhile artistic cinema." Friday afternoon, I made one of those infamous "it seemed like a great idea at the time" decisions. I joined a group of friends and we took a gaggle (honestly, it was a gaggle -- I lost count at the sheer number; I know I brought four and it seems as if everyone else brought about that many too) of kids to see Hop . If you have kids, you probably won't be able to avo