I recently spoke at the Mom 2.0 Summit , a wonderful event where businesses and market influencers converge in Houston to discuss what we're doing, how we're doing it, how it's working for us, and what next. I'm in the interesting position of being on both sides of that fence, and when I was invited to speak, I encountered a framing problem for my topic, " The Macro Impact of Social Media Engagement. " Despite this framing anxiety, I was honored to get a platform to speak, further honored by my amazing panelists ( Joanne Bamberger, extraordinary pundit and lawyer ; Loralee Choate, whose direct interaction with Valerie Jarrett regarding healthcare caused the entire Web to inhale sharply in admiration ; and JJ Lassberg, whose creativity inspires enriched marketing and communication ) and rich for choice about what to focus on in my panel. That's nearly as bad as having nothing, you know. But as I spoke with my panelists -- and by speak I mean I spent a lot o...