Last week, colors began appearing in people's Facebook statuses. I received several messages about it, some entreated me to join in and a few asked me what was going on. Most of the messages were the same coy message most other women -- and yes, just women, no men -- received. It begged that we, to paraphrase, titallate our fellow Facebook users, especially the guys, by posting our bra color without explanation. The concept, you see, was to raise awareness of breast cancer. Always a supporter of initiatives to benefit finding a cure for cancer, I decided to play along...in my own way. I dropped the coy thing, but kept the playful element. When I saw people ask "what's up?" I was honest. Initially, okay once, I stuck to the original message. After that, I began sending out my own. I said, to paraphrase, that the idea was to "check your bra to remember to check your breasts -- self exams monthly!" The next day, I went in for my annual check-up and I tweeted th...